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Audi uncertain about reaching 600,000 sales target in China this year

Audi has announced they are reviewing this year’s target of selling 600,000 cars in China. The world’s biggest car market is showing signs of a downturn as far as requests for passenger cars are concerned and Audi has taken a direct hit as in the past seven months their delivery growth plummeted from 30% to 0.2% in April. In addition, May and June sales went down by 5.8% so Audi actually sold less cars compared to the similar period of last year.

It should be mentioned the company with the four-ring logo delivered 578,900 units in 2014 in China and earlier this year at Auto Shanghai they estimated by the end of the year sales would reach the 600,000 mark. Overall, in the first half of 2015 their deliveries jumped by 1.9% to 278,853 compared to January-June 2014, but now they are not sure anymore the 600,000 threshold will be achieved.

An update regarding the sales target in China will be announced on July 30 when Audi will publish its financial results for the first six months of the year.

On a somewhat related note, rival company BMW through its Chinese joint venture partner Brilliance China Automotive recently said they are expecting a massive 40% drop in profit.

Adrian Padeanu

Long-time fan of the fabled Four Rings.