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Audi TT Pavilion introduced at Design Miami/Basel 2014

One of the products currently showcased at the Design/Miami Basel (June 17 – 22) is the Audi TT Pavilion that was created by the German marque in collaboration with industrial designer Konstantin Grcic. It’s something that you wouldn’t expect from Audi but they say it draws its inspiration from the third generation Audi TT as well as from prefabricated houses designed by Jean Prouvé.

Audi TT Pavilion
Audi TT Pavilion

The Audi TT Pavilion is described as being a free-standing structure that can be used in secluded areas as a temporary shelter. It has received a wooden exterior benefiting from seven entry points featuring folding ramps along with seven tailgate doors from the real 2014 TT Coupe. The pavilion is mounted on pylons and can be easily set up even on an uncertain terrain.

Audi TT Pavilion
Audi TT Pavilion

Grcic used the Audi TT as a source of inspiration because he believes it’s „a very iconic car” and „therefore especially interesting.” He combined the elements found in all three generation of the TT with architectural designs of French designer Jean Prouvé (1901-1984).

Audi TT Pavilion
Audi TT Pavilion

Ever since 2006, Audi has been the sole automotive sponsor of Design Miami and over the years they teamed up with international architects and designers like Tom Dixon, Reed Kram, Clemens Weisshaar, Bjarke Ingels and Moritz Waldemeyer. Moreover, Audi is also sponsoring the “Konstantin Grcic – Panorama” which is the largest individual exhibition for Gric presented by the Vitra Design Museum in Weil am Rhein until September 14.

Adrian Padeanu

Long-time fan of the fabled Four Rings.