Hydrogen fuel as an alternative to fossil fuels is a bit of an odd subject. On one hand, hydrogen makes a ton of sense to replace gasoline and diesel-powered cars. On the other, it seems like a bit of a speed bump on the road to electric vehicles. Many EV fans are adamant that hydrogen fuel cells are a waste of time. However, many car companies feel that there’s a genuine need for hydrogen and good reason to invest in its technology. Audi is among them, as it’s working hard on developing hydrogen tech. Now, though, it’s increased development by teaming up with Hyundai to help develop future technologies.
Audi and Hyundai have reportedly struck a deal to share technology, components and intellectual property regarding hydrogen fuel. This isn’t the first time two brands have made deals to work on alternative fuel technology. BMW and Toyota most famously teamed up to work on hydrogen tech together, as well as a twin-venture sports car, and GM and Honda have recently paired up as well.
This deal crosses multiple brands as well. So it isn’t just Audi and Hyundai but both Volkswagen and KIA as well. “This agreement is another example of Hyundai’s strong commitment to creating a more sustainable future whilst enhancing consumers’ lives with hydrogen-powered vehicles, the fastest way to a truly zero-emission world,” said Euisun Chung, vice chairman of Hyundai Motor Company in a recent statement. “We are confident that the Hyundai Motor Group-Audi partnership will successfully demonstrate the vision and benefits of [fuel cell electric vehicles] to the global society.”
This is also great for Audi’s optics at the moment. The brand is struggling with its image, thanks to an ongoing diesel emissions scandal that seemingly won’t go away. A partnership with a brand known for low-emission, highly efficient vehicles to make alternative fuel technology will look good for a brand that’s struggling with its image of dirty diesels.
We’re interested to see what sort of tech, cars and designs come from this partnership. Will Audi and Hyundai work together on a specific car or just lend technology to one another? Only time will tell.