It’s no secret that the Volkswagen Group is looking to make a big push into the world of electrification. It’s already taken big steps in several different segments, with cars like the Volkswagen e-Golf, the Audi e-tron and Porsche Taycan. However, the German automotive giant wants to do more and it’s looking at Audi to lead the way.
According to this new report from Autocar, Audi is going to lead the VW Group in R&D moving forward. So almost all efforts into electrification will be lead by Audi and shared across the entire group. That’s not much of a surprise, to be honest, as Audi recently worked with Porsche to develop an electric platform on which to build performance machines. That joint-venture spawned the Porsche Taycan and upcoming Audi e-tron GT.
On April 1, Markus Duesmann will take over as CEO of the four-ringed brand and that’s when this will all begin.
“Given the strong dynamic of change in our industry, we are pooling our strengths in the Volkswagen Group and positioning ourselves competitively for the future.” said VW Group CEO Herbert Diess.
Audi’s current, and outgoing, CEO Bram Schot also said “It is exactly the right way not to stick to the organisational status quo, but to consistently exploit the advantages of the group’s network. With a greater job split at the group, we can manage future issues more agilely and flexibly.”
The VW Group is also looking to buy the remaining shares of Audi that it doesn’t own, giving it a 100-percent ownership over the four-ringed company. That would be a savvy move on VW’s part, given that it’s put Audi in charge of R&D. The folks in Wolfsburg wouldn’t want anyone else sharing even a tiny bit of the technology patents it’s about to create, would it?
So expect quite a few more electric vehicles to come from the VW Group within the next couple of years and when they do debut, it will largely be Audi-developed tech powering them.