Audi has announced plans to conduct two car sharing projects in United States. The first one called “Audi at Home” is set to be organized in Miami and refers to parking Audis in luxury condominium buildings as a feature for the residents. Finalized details are not available at this point, but Audi of America’s CEO Scott Keogh says this program is useful for jet-setters that have several homes as they will no longer have to keep their car at their apartment/condominium.
The second project called “Audi On Demand” will be available in San Francisco and represents a daily-rental service which mixes up characteristics of regular rental agencies with the digital interfaces of car-sharing programs like Car2Go and Zipcar. However, clients won’t have to pick up the keys from a rental counter at the airport and also they will not have to go to a pre-established location to get the vehicle as a concierge will come with a detailed and fueled Audi to the client’s desired location. When the client is done using the car, the concierge will pick it up at the end of the rental period from a location previously agreed with the customer.