Audi teams up with Cubic Telecom for Europe-wide SIM

Audi has teamed up with Irish company Cubic Telecom to roll out a Europe-wide SIM for the new Q7 and A4. The flat-rate SIM will be introduced next year as a way to avoid paying for roaming fees while they are travelling through Europe. The man in charge of Audi’s electronics development, Ricky Hudi, says that while now you go through 20, 30, 40 roaming areas when driving from Scotland to Portugal or Sicily, that won’t happen anymore once the new SIM is out. He went on to specify Audi wants to provide customers with a single flat rate rather than bothering them with 20 contracts for various European countries.

Audi says that further down the road all cars regardless of their size and type will be 100% connected at all times. Audi through its investment arm Audi Electronic Venture is collaborating with semi-conductor giant Qualcomm to invest $18 million in Cubic Telecom’s machine-to-machine connectivity platform provider.

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Audi has always been at the forefront of car-related technology and their latest models are packed with the latest gizmos which are useful for some people while others consider these as gimmicks used to attract buyers. Regardless if you are a fan of in-car technology, the future of interconnected cars is nearby and our vehicles will come with even more and more technologies as the race between competitors is about to take the digital route.

Adrian Padeanu

Long-time fan of the fabled Four Rings.