For the twentieth year in a row, Audi will be a supporter of the Salzburg Festival which will consist of 45 days of opera, drama and concerts at no less than 14 different venues. The partnership began back in 1994 through a special guest performance of the Salzburg Festival in Ingolstadt and this year the performers are once again at the Audi Summer Concerts.
Since 1995, Audi has been the main sponsor of the event and ever since they have been providing financial and organizational support, including a generous vehicle fleet which in the last two decades has driven more than 4,000 performers to rehearsals and performances. Annually, approximately 3,500 guests use Audi’s limousine service during the festival while other tie-ups between the two parties include joint international press conferences.
It was in 1962 when the Audi Company Orchestra was founded by the automaker’s employees, thus effectively launching Audi’s involvement in arts. The Audi Summer Concerts was introduced in 1990 and four years later a production of the Salzburg Festival featured the original cast of performers.
One of the most unusual guest performances in Ingolstadt was in 2002 when Hugo von Hofmannsthal’s “Everyman” starring Peter Simonischek and Veronica Ferres performed right at the vehicle delivery center of the Audi Forum while two years later for the tenth anniversary Barbara Bonney, Michael Schade and Michael Maertens, conducted by Nikolaus Harnoncourt played Henry Purcell’s semi-opera “King Arthur.”