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Audi Sport subdivision announced in Australia

Audi’s Australian arm is launching a pilot program for a new subdivision entitled “Audi Sport” reserved to RS, R8 models and anything that has to do with racing. The S and S line models are not included in this new sub-brand which has been created primarily as an answer to the Mercedes-AMG and BMW M since Audi’s quattro division is not exactly the direct equivalent of the two.

Audi Sport branding in Australia
Audi Sport branding in Australia

What does Audi Sport stand for exactly? Well, by the end of this year the plan is to open up designated areas within existing dealerships across Australia. In these locations there will be small teams of experts that will provide additional support for those who are in the market for an RS model or the second generation R8 supercar. In the meantime, clients will also be able to buy a variety of merchandise with the Audi Sport branding.

Audi Sport branding in Australia
Audi Sport branding in Australia

Just to be clear, all of the RS and R8 models sold in Australia will continue to be available across the company’s entire dealership network, but in those 15 showrooms clients will enjoy the extra expertise. Audi has selected the Land Down Under as the location for its pilot program because Australia has proven to be very successful in terms of RS and R8 sales.

Audi Sport branding in Australia
Audi Sport branding in Australia

If the program will prove to be efficient, Audi Sport will probably be transformed into a global subdivision set to tackle both Mercedes-AMG and BMW M.

Adrian

I live and breathe cars and Audi has been in my heart for as long as I remember. And also my first "real" car