Audi Sport GmbH gets a management shake up

Michael-Julius Renz

After the departure of Stephan Winkelmann, who left Audi Sport for Bugatti, the Managing Director has been Michael-Julius Renz. However, at the age of 62, Renz is retiring from his position and he will be replaced by two other executives, who will receive promotions.

One of whom is Julius Seebach, only 35 years old. In 2017, he successfully introduced model-series management at Audi Sport and has since been in charge of the RS4/RS5 and RS6/RS7 Sportback series. He was also previously at Porsche, where he worked on powertrain development for the Panamera.

Julius Seebach — Managing Director of Audi Sport GmbH

The other new Audi Sport management exec will be Oliver Hoffmann, who will hold down two positions: Head of Technical Development at the Neckarsulm site and Managing Director of Audi Sport GmbH.

“By combining both positions with Oliver Hoffmann as an experienced expert, we are strengthening Neckarsulm as a technology location and at the same time securing its future viability.” said Hans-Joachim Rothenpieler, Member of the Audi Board of Management for Technical Development.

Prior to this position, Hoffmann was the Head of Sport Technology at Audi and worked for Lamborghini before that. He also helped with powertrain development for the Audi R8’s screaming V10.

Oliver Huffmann — Managing Director of Audi Sport GmbH

This is a pretty big shakeup for Audi, as Renz wasn’t even in his position very long. Winkelmann’s exit for Bugatti was rather sudden and left quite large shoes to fill. Now that Renz is leaving, both Hoffmann and Seebach will help manage the performance subdivision of Audi. Hopefully, they can help introduce some new and exciting ideas and we’re very interested in the cars that start to come from the combined work of these two new execs. Admittedly, we won’t see the fruits of their labor for years but it will still be interesting to watch out for.