Audi sold less cars than arch rival Mercedes-Benz last month for the first time this year. It’s a sign that the competition between the German premium marques is intensifying because even though last month was Audi’s best-ever September, they were still outpaced by Mercedes-Benz. Volkswagen’s high-end division Audi sales went up by six percent as they delivered 159,950 units.
As for Mercedes-Benz, they managed to sell 162,746 cars which represents the best month ever in the company’s history and at the same time a 14 percent increase compared to September 2013. The main reasons why sales went up that much had to do with new model releases as well as a higher demand in China.
Mercedes-Benz’s advantage over Audi could change next year when the Ingolstadt-based automaker will introduce the next generations of the A4 and Q7, two popular models in the company’s lineup. Even without these new releases, Audi is on track to hit more than 1.7 million annual sales in 2014 which represents a significant improvement over last year’s 1.58 million that also was a record for the company. It should be mentioned that Audi is leading sales as far as premium automakers are concerned in Europe and China.