Audi sold no less than 1,74 million cars in 2014, representing a 10.5% increase compared to 2013. The most popular model within the VW-owned luxury marque was the Q5 crossover which achieved almost 261,000 sold units in 2014, followed by the A6 family with 245,750 cars and the A4 with 225,351 units. It’s not all good news as sales of the three-door Audi A1 decreased by approximately 3,000 cars while the five-door A1 Sportback went down in popularity by about 2,000 units.
Audi managed to achieve record revenues of almost €54 billion which is 7.8% more than in 2013. However, the operating profit margin went down from 10.1% in 2013 to 9.6% in 2014, mostly because of the MLB platform development used for the Q7 along with a new electronic architecture.
Chances are 2015 is going to be even more successful for Audi taking into account they just launched the second generations of the R8 supercar and Q7 full-size SUV while the all-new A4 will be introduced in the months to come. Other new models are also in the works since the Ingolstadt-based automaker has announced plans to expand model lineup to 60 cars by the end of the decade.