2015 was a good year for Audi, as the Ingolstadt based brand sold more than 200,000 cars annually in the US for the first time in the brand’s history. This makes 2015 the sixth record breaking sales year for Audi in a row. But the good news doesn’t stop with the new year, as Audi has sold 11,850 cars in January, beating last January’s 11,541, which continues Audi’s record-breaking streak.
Much of this has to do with the sales of the new Audi Q7, which sold 2,336 units last month, setting an all time record for the Q7. But Audi also saw an increase in sales for the Q3 and Q5 SUVs as well, as did the A7 and A8, helping it reach that January record. Even the A3 e-tron sold just over 300 units in its first ever month on sale, which is pretty impressive for a brand new hybrid.
According to Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America “The new dynamic Audi Q7 produced an unprecedented level of demand right at launch,” to which he continued “With benchmark models such as the Q7 and the all-new A4 coming this spring, we believe that our sales momentum will continue unabated this year.”
Audi broke all kinds of monthly sales records last year, clearly helping it reach its record breaking yearly sales figures, so it’s clear the four-ringed brand is rising in the luxury car ranks. Audi currently faces stiff competition from BMW and Mercedes-Benz, currently the number one and two luxury car sales leaders, respectively. But Audi is on its way up so those other brands had better watch out.
|AUDI US SNAPSHOT||–MTD–||–YTD–|
|Model Line||Jan ’16 Actual||Jan ’15 Actual||Yr/Yr % change||Jan ’16 YTD Actual||Jan ’15 YTD Actual||Yr/Yr % change|
|Total Audi Sales||11,850||11,541||2.7%||11,850||11,541||2.7%|
|Total CPO Sales||3,367||3,730||-9.7%||3,367||3,730||-9.7%|