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Audi secures rights to Q2 and Q4 names from Fiat, Chrysler

 

It’s been known for some time now that Audi has been planning on creating some more SUVs to round out its lineup. Audi already has several, in terms of the Q1, Q3, Q5, Q7 and possibly even a Q6, if Audi decides to name the e-tron Quattro that. However, the two holes in Audi’s SUV lineup are a Q2 and Q4. But Audi wasn’t able to use those names because of those names being owned by FCA (Fiat Chrysler Automobiles).

Now, though, Audi has made a deal with FCA to acquire the Q2 and Q4 nameplates for future SUVs. Apparently, Audi did not pay for the names for these vehicles, but offered FCA something it wanted in return, possibly nameplates that the Volkswagen Group owned and that FCA wanted.

2016 Audi Q2 official teaser

According to Audi CEO, Rupert Stadler, “We promised each other we wouldn’t disclose what it cost, but it was not something they were willing to sell,” to which he continued “We tried to get it years ago and they said ‘No, never,’ but there is never ‘never’ in business. … This year I went back to them with a proposal and we talked and there were some negotiations and then we agreed to it.” When asked if it was money that was exchanged, Stadler denied that but said  that both companies “each found something we needed.”

The Audi Q2 will slot between the Q1 and Q3 SUVs and will likely be a sportier kind of small SUV, likely more performance-oriented. It will also likely be based on Volkswagen Group’s MQB platform, the same platform that underpins the Volkswagen Golf, Audi A3 and Audi TT. We’re also learning that an Audi Q4 is currently in the works, something that could slot between the Q3 and Q5 and will likely be a coupe-like SUV, similar to the BMW X4.

 

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Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.