Audi says the A3 e-tron represents the cornerstone for an electrified future

Audi has announced the A3 e-tron is very important to the company’s plans to roll out several electrified vehicles as a push to greener cars.

Speaking to Automotive News, Audi of America president Scott Keogh said the model will serve as foundation for the rest of planned electrified models which is why the dealers that sell these cars are being trained to help potential customers who in many cases are “let down” by the experience of buying an EV. Keogh also said they are keeping a close eye on the purchase behavior of those who get the A3 e-tron to see if they add extras such as the rooftop solar panels and/or the optional home charging station.

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Audi A3 Sportback e-tron quattro
Audi A3 Sportback e-tron quattro

Although the 5,000-vehicle annual sales target for the A3 e-tron is modest, Audi mentions it’s a crucial model for the brand’s electric future which will include a plug-in hybrid version of the Q7 due next year while in 2018 there’s going to be a production version of the e-tron quattro concept set to be labeled as the Q6. Let’s not forget that Audi will soon start offering a fully electric R8 e-tron supercar, but it’s not known at this point whether this model will be sold in United States.

Keogh said almost all of the company’s 280 dealers in United States have agreed to sell e-tron models and install four charging stations. He went on to specify that by 2025 sales of plug-in hybrids and electric cars will have to account for 25% of the total U.S. sales in order to enable Audi meet the requirements for emissions and clean-car sales.

Adrian Padeanu

Long-time fan of the fabled Four Rings.