Audi sales grow in Europe and North America

You’d almost think that after a company was caught cheating on emissions regulations in multiple countries, it might lose customers and sales. However, Audi keeps on growing, as evidences by its recent January sales figures for Europe and North America. Over 124,000 Audis were delivered to customers last month worldwide, with the two aforementioned markets being the largest.

“In Europe and North America we reached more customers than ever before at the start of the year,” says Dietmar Voggenreiter, Board member for Sales and Marketing at AUDI AG. “And we remain equally optimistic about our future business development in China.”

In Europe, Italy and Spain made up the majority of the growth, with sales up 17.6 percent and 15.8 percent, respectively. Sales also grew 5 percent in Germany, with a total of 22,927 cars sold. The cars that made up the majority of the sales in Europe were the new Audi A4 and Audi A5, which isn’t surprising. Those two are typically among the most popular Audis on sale and both are brand new, so it’s likely for sales to increase.

North America also accounted for big sales in January, being up 11.8 percent with 16,200 deliveries. In the US, the Audi A4 was the biggest seller, of course, with the Q7 and A6 also doing very well. Expect those numbers to grow even further as the new Audi Q5 makes it debut, as does the Audi A5.

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Sales for AUDI AGIn January
20172016Change from 2016
  – Germany22,92721,833+5.0%
  – UK11,75311,946-1.6%
  – France4,4044,225+4.2%
  – Italy5,0044,255+17.6%
  – Spain4,9284,256+15.8%
(incl. Hong Kong)
CategoriesA4 A5 Editorial Q5
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.