A

Audi Sales and Marketing Boss Talks 20 EVs by 2025 and Electric Audi R8

Audi has been rolling out an almost obscene amount of electric vehicles as of late. Shortly after the official reveal of the breathtaking Audi e-tron GT came the arguably more important Q4 e-tron, just a couple of months later. And just a week after the reveal of the Q4 e-tron came the surprising reveal of the Audi A6 e-tron. That’s three new EVs so far this year and the brand has no plans on slowing down anytime soon. So Top Gear recently spoke with Audi Sales and Marketing Boss Hildegard Wortmann about the four-ringed brand’s impressive electric offensive.

 

“We are at a tipping point. Look at what President Biden is doing, and what will be in the next Five-Year Plan in China.” Wortmann told TG. “It’s a strong commitment. The future is electric. By the end of 2025 we will have twenty EVs, plus more plug-in hybrids.”

 

This isn’t the first time we’ve heard Audi reps claim to be planning twenty EVs by 2025. It’s a plant that seems a bit overly ambitious at first, but after seeing Audi debut three new EVs since the beginning of 2021, it actually seems doable now.

 

Since Audi’s initial shift toward EVs, fans have been worried about cars like the Audi R8 and TT, two iconic sports cars that helped shape the brand’s performance image. Will they be switched over to electric or killed off entirely?

 

“In the past you made a car, then a similar successor. In the new industry you don’t. You have to go for new segments, because customers change. That’s why we’re ding so many coupe-SUVs. So it’s not just about straightforward next-generation models of what we have done.” said Wortmann. “The R8 is an icon of our brand. But icons of the past aren’t necessarily icons of the future. A successor to the R8 won’t just be an R8 with an electric motor. It needs to be an R8 but different.”

 

That sounds like Audi is looking into a new all-electric R8 but that it might not be the two-seater supercar we know it as today. Her previous line about coupe SUVs makes us a bit nervous that the next R8 might become a bit bigger and more practical, similar to what Ford did with the Mustang Mach E. We sincerely hope that’s not the case. It’s a fear that is only exacerbated by her line about the Audi TT.

 

“The same holds true [for the TT]. The TT is authentic and highly emotional but customers have changed and the world has gone away from roadsters.”

 

We want Audi to make more EVs and we can’t wait to see what’s in store for the rest of the e-tron lineup and how it fills out that twenty-car goal by 2025. However, we hope that cars like the Audi R8 and Audi TT are revived as proper two-seat supercars and sports cars.

 

[Source: Top Gear]
CategoriesA6 e-tron R8 TT
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.