Audi S8 Configurator is live on Audi USA Website

It’s not as if the average Audi customer is going to get to excited about being able to configure their own S8, thanks to its starting price of $129,500. Instead, proper enthusiasts will be excited, as it means we get to waste an hour configuring our perfect S8 that we’ll likely never be able to afford. But what’s the fun in worrying about finances when you can have fun building your own Audi S8?


Sure, it’s expensive but the new Audi S8 is a ton of car, even at that price. It might just look like a luxo barge on the outside but underneath all of that leather and technology lies the heart of a monster. Powering the S8 is a 4.0 liter twin-turbocharged V8 with 563 hp and 590 lb-ft of torque. All of that V8 fury is sent through an eight-speed automatic to all four wheels and helps the Audi S8 hit 60 mph in 3.8 seconds.

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Making matters even better, it comes with an electronically-controlled limited-slip rear differential and dynamic all-wheel steering as-standard. It even gets Audi’s trick predictive active-suspension, which gives the car a cloud-like ride, as well as sports car handling. So it is much more expensive than a standard A8 but it comes with a ton of extra performance kit.


It gets 20-inch wheels as-standard, with optional 21-inchers, which would both normally be options on the standard A8. A 17-speaker, 16-channel, 730-watt Bang & Olufsen surround-sound speaker system. So it has some additional luxury features, as well.


We haven’t driven the Audi S8 just yet but we’ve heard incredible things about it since it’s debuted. In fact, one review claimed that it was the best performance luxury car on the market. While that might seem like a bit of an exaggeration at first, it’s certainly possible when you look at the S8 compared to its rivals.

So if you have some time, or even if you don’t, mess around on the Audi S8 configurator and build your own perfect S8 to see how the other half lives.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.