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Audi S5 Sportback one of Wards 10 Best User Experiences

Every year, Wards goes through its “10 Best” awards, naming ten different cars as the best in certain categories. One of those categories is “User Experience”, where cars are judged on the “user-friendliness and effectiveness of the vehicle’s technologies and features”. One of the cars named to the 10 Best User Experience category was the Audi S5 Sportback.

“From the vivid graphics, bright head-up display, large rotary multi-media dial and fast response to commands, the user-experience of the S5 Sportback remains a benchmark for autonomous functionality, graphics, user-friendliness and infotainment,” said WardsAuto Senior Editor, Tom Murphy.

It’s hard to argue against modern Audi cabins, as they’re all so good. Everything from the ergonomic designs, to the build quality, to the incredible technology, modern Audi interiors are among the best in the world, at the moment. In fact, it’s just interesting why Wards chose the S5 Sportback, as the award could have easily gone to the Audi S4 or S5, as they’re all the same inside. We’re not complaining, however, as we’ll take any praise of the Audi S5 Sportback as we can get. That car needs to sell so we can get more of Audi’s interesting models.

The pièce de résistance, so to speak, is Audi’s now-famous Virtual Cockpit. Commanding the view of the driver, the Virtual Cockpit is a fully digital gauge cluster that fills the entire instrument display. Not only does it look great, with rich high-definition graphics, but it’s also incredibly useful. It’s highly customizable, so you can have a number of different setups and screens on display. You can also get a massive navigation screen right in front of your face, with full Google Earth imagery. It also handles all of the infotainment controls as well, allowing the driver to control and change everything without having to look away from the road ahead. If you option the Head-Up Display, you also get some information there, such as vehicle speed, navigation, speed-limit and even incoming calls.

One drive in any modern Audi and anyone will soon realize the brilliance of the tech, ergonomics and layout. Audi’s interiors are some of the best on the market and it’s nice to see them get recognized, specifically the Audi S5 Sportback.

CategoriesEditorial S5
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.