Audi has ruled out the possibility of coming out with a premium pick-up truck to compete with Mercedes-Benz’s upcoming utilitarian model.
In an interview with Australian magazine CarAdvice, Audi’s head of design Marc Lichte said that it would be quite “difficult” to implement the new design language on a pick-up truck. When asked about the prospects about an Audi-branded utilitarian vehicle, Lichte said “maybe not in the close future”, thus leaving some room for a possible Audi pick-up truck sometime in the distant future.
March Lichte would be the right man for the job as his previous work includes designing the Volkswagen Amarok as well as the Nissan Navara. In terms of mechanicals, it wouldn’t be that hard for Audi to develop a pick-up truck as they could borrow most of the hardware from parent company Volkswagen.
However, that might not happen as Marc Lichte said he never worked on his sketchpad on an Audi pick-up truck and he believes the aforementioned Amarok is enough for the entire VAG conglomerate.
Note: Audi Prologue Allroad concept design sketch pictured.