A

Audi reveals large car-themed World Cup-inspired scoreboard

With the 2014 World Cup in Brazil in full swing, it’s no wonder that even large automakers such as Audi are thinking of ways to promote their business through soccer. One such example is Audi who decided to build a scoreboard. As you can see from the attached video, it’s not your regular scoreboard as it has a huge size and the most important thing about it is that it’s real, not just a few several computer generated images.

The large World Cup scoreboard was built on the shores of Greenpoint, Brooklyn and consists of no less than 45 shipping containers along with 28 Audi A8 facelift cars that were all equipped with LED headlights. This impressive construction is a whopping 40+ feet (12.1 meters) tall and can be seen from miles away even if you are in an airplane.

The scoreboard shows Ghana – USA 1:2 as a reference to United States’ triumph in their first match at the 2014 World Cup in Brazil. This is apparently more than just a one-off thing as Audi has expressed its “season-long commitment to bring world-class soccer to the U.S.” The scoreboard will remain live until July 14th and in the meantime will show all soccer match scores.

On July 31 the Audi Football Summit will represent the culmination of the season and will see FC Bayern München play against Club Deportivo Guadalajara at the Red Bull Arena in New Jersey.

Adrian Padeanu

Long-time fan of the fabled Four Rings.