Audi to release a new electrified car every year

During Audi’s Annual General Meeting held in Ingolstadt, CEO Rupert Stadler claimed that “Starting in 2018, we will launch another electrified car each year,”. That’s a bold statement, especially considering that Audi only recently launched its first plug-in hybrid vehicle last year, the A3 e-tron Sportback. Obviously, this doesn’t mean a brand-new EV each and every year, but electrified variants. So a new A4 plug-in hybrid, for instance.

We already know that a fully BEV (Battery Electric Vehicle) SUV will be coming in 2018 and will be based on the e-tron Quattro Concept which first debuted at the 2015 Frankfurt Motor Show. While it won’t be exactly like that concept, Stadler claims that the production vehicle will meet the 310 miles of range claimed by the concept. 310 miles on one charge bests literally every single other EV on the market and to do it in an SUV is incredibly impressive.

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Audi e-tron Quattro Concept
Audi e-tron Quattro Concept

But it’s possible that, on top of the e-tron Quattro-based EV SUV, we’ll see electrified variants of the Audi A4, A6 and even the upcoming A8, the latter of which Stadler claimed would be debuting next year in 2017. But why stop at cars if Audi is working on EV SUVs. With the current-gen Audi Q7 getting a e-tron TDI variant in Europe, it’s very possible the upcoming Audi Q5 SUV could get a plug-in hybrid version as well. We can’t be positive that it would also be a diesel, but it’s possible.

If Audi can make good on its claims of launching a new electrified car every year, in a few years time Audi could be one of the automotive leaders in hybrid and electric technology. Tesla’s much-loved Model 3 isn’t even scheduled to begin production until 2018, if there are no delays, which is when the Audi EV SUV should go on sale. So Audi could leapfrog the Silicon Valley-favorite for ultimate EV supremacy.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.