We’ve known for awhile that both the Audi R8 and Audi TT were in danger of getting the axe. Both cars have had poor sales over the past couple of years and could be see as unnecessary expenses to a brand that’s looking to invest more in electrification. However, according to Autocar, it’s becoming more and more likely that the R8 and TT will meet their end soon.
When Audi CEO Markus Duesmann took over, he examined the entire brand’s lineup very closely and the Audi R8 and Audi TT are under quite a bit of scrutiny.
This new cost-cutting plan is called the Audi Transformation Plan and it’s already saved the brand 4.4 billion Euros in operational costs. Audi wants to increase those savings to 15 billion Euros by the end of 2022. With the brand’s plan to introduce 20 new all-electric models by 2025, it’s going to need those savings.
Sadly, that means cars like the Audi R8 and TT are expendable. Both of which sell poorly and, especially in the case of the R8, relatively expensive to make. So by cutting those two cars, Audi would drastically reduce costs.
That said, losing both cars would take a toll on brand building. The Audi R8 is an incredible car and a wonderful flagship model. It proves that Audi doesn’t just know how to make premium sedans and wagons but can also hang with Porsche and Ferrari. While the Audi TT offers gorgeous looks in a sports car package that most customers can realistically afford.
Hopefully, though, they will both be replaced some two of the aforementioned 20 electric vehicles on the horizon. There are already rumors that Audi is looking into an all-electric R8 replacement based on the PB18 e-tron concept. Plus, Audi has the technology to make such a car, with the e-tron GT packing impressive power on a bespoke EV chassis.
We’ll certainly miss both of these cars when they’re gone but we understand why they have to go. The R8 will always have a special place in my heart, personally, as I remember seeing it for the first time in the commercial for Iron Man and have loved it every since. The TT has also always been a great affordable enthusiast’s car.
So seeing them go will be sad but hopefully the EVs we get in their place will be just as enjoyable.