The Audi Q8 will primarily target the customer base of the Mercedes-Benz GL facelift (GLS) as well as first time buyers of spacious and luxurious full-size SUVs. The Ingolstadt-based marque reiterated a couple of times its plans to come out with a flagship SUV which according to udi Chief Executive Officer Rupert Stadler will be commercialized as the Q8 and will help the company strengthen its image.
It will be out before the end of the decade and it’s one of the ten new models planned by Audi which has set an objective of boosting its portfolio to no less than 60 models. This will be possible by investing a whopping $27.8 billion in production and technology over the next five years and aside from the Q8, Audi also plans to release an entry-level Q1 model due next year.
With a plethora of new and updated models, Audi wants to become the biggest premium automaker in the world by 2020, thus beating its German rival Mercedes-Benz and BMW. As a reminder, BMW took the top spot last year but Audi managed to narrow the gap from 79,658 cars in 2013 to 70,619 units in 2014 while Mercedes-Benz came in third at a considerable distance of around 160,000 cars. However, Daimler’s marque had the biggest growth of the three, posting a massive 13 percent sales increase.
Note: Audi Q8 unofficial render by X-Tomi Design pictured.