Audi Q8 available for order in Germany, prices start at €76,300

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If you want an Audi SUV but want something a bit more premium, more exciting than the high-selling Q7, you’re in luck. Audi’s newest flagship, the Q8 SUV, is now available for order in Germany. Orders can be taken now and deliveries begin this August but they won’t be cheap. The new Audi Q8 will start at €76,300, which is a €15,100 price increase from the Q7.

However, you’re getting a bit more car for your money. The Audi Q7 is a great car, one we enjoyed our time with quite a bit, but it’s still using Audi’s older cabin and engine technology. The Audi Q8 is the brand’s flagship, so it gets the best of the best Audi has to offer. That means new engines, new interior technology and its newest design language. So it’s sharper, better, faster, stronger, to paraphrase a certain egomaniacal artist.

The only engine available at the time of launch will be the brand’s 3.0 TDI turbocharged V6 diesel, in the Audi Q8 50 TDI (we don’t get the naming, either). That engine boasts 286 hp and 442 lb-ft of torque, making it more than adequate to power the hulking Q8. According to Audi, 0-60 mph happens in 6.3 seconds but we expect it to be quicker than that.

If you want to spec your Audi Q8 out, the online configurator is now live on Audi Germany’s website. There are some interesting options and packages available, including the Audi Design Selection Package, Technology Package and S Line package. There are also some good wheel choices, including some 21-inch options, and cool colors to choose from. Personally, I think it looks best in Samurai Grey Metallic but maybe that just says more about my lack of imagination.

The Audi Q8 isn’t cheap but it is the brand’s flagship vehicle. It’s the halo car, the car that’s designed to show off the best of what the brand can do. When it comes to performance, luxury SUVs, the Audi Q8 fits that bill perfectly.