While a lot of attention is being payed to the Audi e-tron GT, which is going to be the brand’s flagship performance car, there’s another upcoming e-tron product that’s almost as exciting — the Audi Q4 e-tron. According to this new report, the Q4 e-tron will be built in both China and Germany.
The upcoming Audi Q4 e-tron will be the entry-level EV model in the Audi range when it debuts. It will share its underpinnings — the Volkswagen Group’s MEB architecture — with upcoming small electric vehicles from VW and Skoda. As part of a joint venture between VW and SAIC Motor, up to 300,000 electric MEB-based vehicles per year will be built in Shanghai’s Anting district.
However, there will be Euro-built Q4 e-trons as well. For the European market, and likely the North American market, the Audi Q4 e-tron will be built in Zwickau, Germany, along with other MEB-based EVs. That plant can produce slightly more than the SAIC-VW’s new EV plant, at around 330,000 units per year.
This partnership and production in China is likely to help give Audi an edge on its other German competitors, BMW and Mercedes-Benz, in the Chinese market. China is a very important market for EVs in the coming years, so building them there will give Audi a sales, cost and shipping advantage.
Audi is actually a bit behind its rivals in China, in terms of sales volume, so far in 2019. While the four-ringed brand was the best-selling premium brand in China in 2018, its sales have slipped a bit this year. So the entire VW Group wants to regain that lead and building the Audi Q4 e-tron is going to be one of the ways it does that.
Admittedly, production of the Audi Q4 e-tron won’t begin for almost two years but it should help give the folks in Ingolstadt a competitive advantage over its neighbors in Munich and Stuttgart.