Despite being a rough year for Audi’s reputation, 2016 actually ended up being a good year for the brand. Last year saw Audi continue to break consecutive monthly sales record, something that it’s still doing this year, and debut several great new cars. But the four-ringed brand isn’t stopping there, as the brand is look to continue its expansive of its lineup. Part of that expansion will involve a new SUV in the form of an Audi Q4, which will make its debut by 2019.
“2016 was a very challenging year for our company,” said Audi CEO Rupert Stadler. “but we completed it with robust earnings from our core business and set our course for the future.”
We already knew that Audi was in the process of developing three EVs by 2020, as the brand makes a strong push for electrification. However, the SUV segment is growing like crazy, lately, allowing for automakers to make massive profits. Those profits allow for Audi to invest in newer technologies, both electric and performance-wise.
The Audi Q4 will be part of future plans and will be a sporty couple-like SUV to compete with the BMW X4 and Mercedes-Benz GLC-Class Coupe. These sorts of coupe-like SUVs are becoming very popular in the premium segment, with BMW selling tons of X4s and X6s. While Mercedes is still rather new to the game, it’s noticing big sales as well. So Audi is jumping aboard with another of its own.
Audi’s first foray into this world was the Q2, a small sporty SUV to sit underneath the Q3. It’s already quite popular in Europe and Audi sees a market for another. The Q4 will likely sit on the MLB platform that underpins the new Audi Q5, but will feature a more couple-like roofline and amore aggressive looks. This will distinguish itself from the rest of the SUVs in the brand’s lineup.