With SUVs like the Q3, Q5 and Q7 already in in Audi’s lineup, the Ingolstadt-based brand is looking to expand with an even smaller model, the upcoming Audi Q2. The Q2 will slot underneath the already existing Audi Q3 and will compete with ultra-small SUVs, such as the Mercedes-Benz GLA Class. This would make the Q2 one of the smallest SUVs on the market and possibly the least expensive Audi vehicle.
Based on Volkswagen Group’s new MQB platform, the same architecture that underpins the Volkswagen Golf and Audi A3, the Audi Q2 will come standard with front-wheel drive and have Quattro all-wheel drive as an option. The Q2 will also only be available as a five-door SUV and won’t come with a three-door variant.
This is obviously part of Audi’s plan to bring in a much younger audience. The Q2 will likely start at a very low price point, possibly even lower than the A3, and this will attract a young audience looking to buy their first Audi. This will bring those younger buyers in who will hopefully move up in the brand and get into more premium models as they get older. This youth-oriented target is obvious from early renderings and designs. There will be a lot of color on the interior, something most Audis don’t have. Typically, Audi designs very mature, very reserved cabins, so flashes of color could be welcome to youthful users.
The Audi Q2 will be the first Audi vehicle designed entirely by Marc Lichte , the man behind the Audi Prologue Concept. If the Q2 is a success, this could be a huge boost for Lichte, who could see a wealth of new models wearing his designs. Audi is looks desperately for a younger audience, so if Lichte can bring that then he will have a long and successful career with the four rings. It’s possible we could see the fruits of Lichte’s labor at the upcoming Geneva Auto Show.Auto Express]