According to two German publications, Auto Bild magazine and the Bild am Sonntag newspaper, two brand new Audis have both won the 2016 Golden Steering Wheel Award in their respective classes. The Golden Steering Wheel award is one of the most highly coveted awards in Europe, making two wins for Audi very significant.
The two cars to take the victories were the brand new Audi Q2 and Audi A5 Coupe, winning in the “Compact SUV” and “Sports Car”, respectively. This marks the 26th and 27th GSW awards for Audi, giving the brand more wins than any other automaker.
“Our successful performance in one of the most prominent competitions in our industry proves that, with our product initiative, we have very attractive models in our portfolio. As a result, the Audi Q2 and the Audi A5 Coupé convinced the jury, made up of editors, racing drivers, designers, celebrities and driving enthusiasts, even though the participants all had different expectations of the cars.” said Audi CEP Rupert Stadler on the wins.
While the Audi A5 is an important car and it’s GSW win is a big milestone, it’s not that much of a shocker. It’s the newest sports coupe in a small segment, so it’s not that surprising that it won. What is a shock is the Audi Q2 winning in a very popular and highly congested segment filled with great cars. This is a big win for the Audi brand, especially considering how popular small SUVs have become in recent years.
“This victory shows that the Audi Q2 has captured the spirit of the times. It combines a robust SUV look and agile handling with a size that works for city driving as well as superb functionality. The Q2 clearly signals that the expansion of our Q family is an important component of our growth strategy. With its attractive starting price, we are attracting new customers to Audi.” said Stadler.
Audi has been looking to climb into the sales lead, ahead of German rivals BMW and Mercedes-Benz, this past year. It’s gotten closer than ever, thanks to sales boosts from the new Audi A4 and Q7. Now that these two new cars for Audi are already getting awarded, it looks like Audi can add another two new vehicles that will help its sales attack on its competitors.