A couple of weeks ago, Audi announced that it would be launching another Super Bowl commercial, after having taken a break last year. This new one was said to hint at a third electric “e-tron” model to debut later this year. While it may have done so, this new one is focused more on the Audi e-tron GT and one man’s dream of driving one. If you can’t wait a few more days to watch it live during the Super Bowl this Sunday, you can check the commercial out now as Audi has just released it.
The commercial starts out with a man walking through a massive field, Gladiator-style, with the only thing in sight is a house. As he approaches the house, he sees his grandfather sitting on the front step and calls out to him. The two meet and embrace before the grandfather says, “C’mon, I’ve got something for ya.”
Then, the grandfather takes the man into an old garage and removes the cover from a car, revealing the Audi e-tron GT. With excitement, he unplugs it from its charger and gets in, marveling at his chance to drive the car. Except, as he’s about to take off, he gets yanked back into his seat a couple of times.
He then wakes up, being given the Heimlich Maneuver because he had passed out from choking on a cashew. So, essentially, he was unconscious from choking and possibly drifting into a desirable afterlife with the Audi e-tron GT and his grandfather before being pulled back and saved. The screen then reads “A thrilling future awaits. On Earth.”
Interestingly, it also reads “One third of all new Audi models will be electrified by 2025.” So Audi is making very clear to the millions of potential customers, that will be watching America’s largest televised event, that it is pushing forward quickly with electric cars. Smart move, Audi, and funny commercial.