At the moment, car services are popping up all over the place. Companies like ZipCar and Uber are extremely popular at the moment, but neither of them allow you to order a premium luxury car for a day with just a couple of taps on your phone or tablet.
The Audi On Demand program, currently only available in San Fransisco, allows users to rent any Audi of their choice for anywhere between a day or a month. The program works by reserving your date, choosing pickup and drop-off locations and picking the Audi of your choice. After all of the info is set, an Audi representative will arrive with your car at the location you’ve chosen, hand you the keys, show you how the car works and send you on your way.
It’s quite a refreshing way to rent a car if need be, as Audi will meet you where you need them to. So you don’t have to go to a rental car company and fill out paperwork or catch a ride with a stranger. You simply meet at the place you agree to, which can be your own home, and get the keys to a brand new Audi. All models are available as well, so the car that waits outside your house can be an R8 V10 Spyder. If you want to spend 1,285 a day for it.
That’s really the only issue to the program, the cost. The cheapest car to rent is the base A4 which costs $155 per day. That’s significantly more than most average rental cars. However, the service is far better and so is the car. So you get what you pay for, I guess.
This Audi On Demand program could be a very interesting alternative to something like ZipCar or Uber. Uber is obviously more of a taxi service, but for someone who’s traveling and would normally use Uber to get around, this program could be a good alternative. It’s also a better alternative to renting a car from one of the usual channels, as Audi brings the car to you and picks it up from you as well. It’s more convenient and the cars are much better to drive. It costs a bit more, but not much and it seems to be worth it.