Audi Ends Up Near The Bottom Of J.D. Power’s U.S. Initial Quality Study

Global market research company J.D. Power has issued its U.S. Initial Quality Study for 2020, and it’s not looking pretty for Audi owners. This year’s study was based on responses received from a total of 87,282 purchasers and lessees of 2020MY cars who were all surveyed after 90 days of ownership. The survey took place from February through May and involved 223 questions split into nine vehicle categories: infotainment; features, controls and displays; exterior; driving assistance (new for 2020); interior; powertrain; seats; driving experience; and climate.

Ok, so how did Audi fare? Well, with 225 problems per 100 vehicles, the Ingolstadt-based marque ended up third to last in the Initial Quality Study. That’s right – only Land Rover and Tesla owners had more issues with their cars, 228 and 250, respectively. It wasn’t all bad for the Four Rings as the A3 did manage to rank the highest in its segment, but that’s about it.

At the other end of the spectrum, Kias had the fewest problems after 90 days of ownership, with a score of 136 PP100. It marks the sixth consecutive year that the South Korean brand is the highest-ranked company in the Initial Quality Study and in 2020 it shares the number one spot with Dodge.

It’s worth mentioning that while Tesla is profiled for the first time, it’s not officially ranked since it does not meet J.D. Power’s ranking criteria. Why? Because Tesla didn’t allow J.D. Power to survey owners in 15 states, so the gathered information comes from the other 35 states from which the 250 PP100 score was calculated.

Key findings of the 2020 U.S. Initial Quality Study include:

  • Most domestic brands are above average
  • Most premium brands are below average
  • Japanese brands are not what they used to be in terms of reliability
  • Infotainment systems are the biggest culprit as nearly a quarter of all issues reported had to do with the infotainment
Adrian Padeanu

Long-time fan of the fabled Four Rings.