Audi Museum Mobile presents “From 0 to 100”, honoring the Audi 100

Back in the 1960’s, Volkswagen AG acquired the Auto Union GmbH (now known as Audi).  In doing so, VW prevented Auto Union from developing any new models and basically forced the Ingolstadt plant to manufacture Beetles. However, Auto Union’s then-technical director, Ludwig Kraus, wasn’t having any of that. Kraus wanted to develop a new car, something in the executive segment that would resuscitate the Audi brand, rather than just let it become a manufacturing hub for Volkswagen. So Kraus designed and developed a concept car without informing Volkswagen, who when saw the concept presented eventually green-lit the project. That car was the Audi 100.

In 1968, the Audi 100 was first debuted and it joined production in Ingolstadt, alongside the Beetle. Eventually, though, the Ingolstadt plant reached its capacity, so Audi 100 production was moved to Neckarsulm in 1970. It was a big move and a pretty large investment for a company that was using the 100 as sort of a last-ditch effort to keep the company alive as an independent auto maker. However, it paid off, as the first series Audi 100 went on to sell over 800,000 units. There are no two ways about it — the Audi 100 saved the four-ringed brand.

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So this new “From 0 to 100” exhibit at the Audi Museum Mobile honors the Audi 100. In this exhibit, Audi will be showing off 14 different variants of the 100, including the Audi 100 Cabrio from 1969, the Audi 100 C1 electric passenger car from 1976 and the Audi research car from 1981. These cars will show off very little known facts and variants about one of the most important cars in the brand’s history, including a number of technical innovations. Highlights of the Audi 100 include its world-best aerodynamics value, the first fully galvanized body on an executive sedan and the Quattro permanent all-wheel drive system.

Also on show is the Audi Duo, which not only features a 136-hp five-cylinder engine but also an electric motor, making it the first hybrid Audi vehicle of all time. Audi presented this concept study on the basis of an Audi 100 at the Geneva International Motor Show in March, 1990. Since 1995, the Audi A6 has continued the success story of the Audi 100. An Audi A6 2.8 Quattro from the first model series rounds out the new “From 0 to 100” special exhibition.

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The Audi museum mobile at the Audi Forum Ingolstadt is open daily from Monday to Friday from 9.00 a.m. to 6.00 p.m., and on Saturdays, Sundays and public holidays from 10.00 a.m. to 4.00 p.m.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.