Following the famous diesel scandal last year, the entire Volkswagen Group has ceased sales of all diesel engine cars in the US. Now, cars like the Audi Q7 TDI and A8 TDI are no longer on sale in the US market. It’s a shame because, regulation violations aside, they were great engines in great cars. Which is why it’s exciting to hear that there’s hope for a possible comeback.
According to Scott Keogh, President of Audi North America, “Once we hopefully get past everything, I see an opportunity for potentially, probably to offer it on one model, and that model would probably be the Q7 SUV,”. Being that the 3.0 TDI V6 engine was the best engine option for the Audi Q7, this is encouraging news. While the 3.0 TFSI V6 is a great engine, it just doesn’t have the silky smooth low-end torque, nor the fuel efficiency, of the TDI engine. And being that diesels fit SUVs better than anything else, it’s only sensical to offer one in the Q7 if there can only be one. “It’s the one model that makes the most sense.” said Keogh.
However, don’t expect a big influx of diesel engines from Audi, or the entire Volkswagen Group for that matter, in the US. Both brands see electric and hybrid technology as the future and are going to push those instead of diesels in the coming years. Especially considering the brand’s desire to reverse its negative image following the diesel scandal. Audi is going to want a greener image, so electrification must be the future. By 2025, Audi wants electric vehicles to make up 25-30 percent of all Audi sales in the US.
What might make sense for Audi is to bring its Audi Q7 e-tron TDI to the ‘States. Not only would that give fans of diesel an SUV to buy, but it would also give hybrids fans one, too. It’s the best of both worlds — diesel power and economy with hybrid efficiency and green image. We’ll see what Audi actually ends up doing, but don’t expect another large influx of diesels.
“Our prediction is that we will not come back with diesel in the same magnitude we had before,” According to Chief Executive Officer of Volkswagen of America Hinrich Woebcken.