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Audi Launches Its Own Subscription Program in Dallas: Audi Select

Audi announced today the launch of its brand new subscription program, Audi Select, in the Dallas area for now. Unlike BMW and Mercedes-Benz, the proposal from the four-ringed brand has one flat fee for the program, and doesn’t include various levels of exclusivity. Interested customers can pay $1,395 per month and get access to the perks of the program.

The subscription includes two vehicle swaps per month via concierge pick-up and delivery at dealerships in addition to a home delivery option. Insurance, maintenance, roadside assistance and unlimited mileage are also included, as well as two days of Silvercar rentals per month. Globally, Audi on demand offers mobility solutions in seven locations.

For now, the service is available solely in the Dallas-Forth Worth area and subscribers to Audi select receive access to Audi A4 sedan, A5 Cabriolet, Audi Q5 and Audi Q7 SUVs, and S5 Coupe for the set monthly price, plus two complimentary days of Silvercar rentals available at many major U.S. airports and cities for access to Audi vehicles when they travel.

“Audi is building an ecosystem that will allow consumers to access the brand how they want, when they want, and where they want,” said Scott Keogh, president, Audi of America. “Working closely with our dealer network in the Dallas area, Audi select is an important next step in offering customers premium mobility solutions with the options and flexibility that fit their lives.”

The cars on offer are all fitted with the Premium or Premium Plus packages. The Audi A4, S5 Cabriolet and Q5 are available with quattro and the 2-liter TFSI petrol engine while the Q7 comes with the 3-liter TFSI engine while the S5 Coupe models available for the service are all featuring the Prestige package.