Audi has announced plans to increase its annual sales target for 2014 to 1.7 million cars. This decision has been taken as a result of the strong demand coming primarily from China and United States, demand which has managed to offset weaker delivery volumes in Europe. In a statement made yesterday, Audi’s sales chief Luca de Meo said the company is confident in selling 1.7 million units by the end of the year.
It should be mentioned that in 2013 the Ingolstadt-based automaker managed to deliver 1.58 million vehicles while during the first eight months of 2014 they sold 1.13 million cars, representing a massive 10.5 percent compared to the same period of last year. August was a very good month for Audi taking into account sales went up by 6 percent year-on-year to 125,300 vehicles so they have enough reasons to believe the updated annual sales target will be hit.
According to Audi, one of the main reasons why they decided to change the annual sales target has to do with a very high demand for the A3 and A6 models, but also for the Q3 which increased in demand by 40 percent last month. Audi’s sales in China rose by 10 percent last month to 47,145 units while in Europe deliveries decreased by 7 percent to 42,850 cars. As far as sales in United States are concerned, these have jumped by 22 percent to 17,101 units.
In a decreasing European market, Audi’s best performing area was United Kingdom, with August sales going up to 5,405 units (+ 21 percent) fueled by a strong demand for the A3. At home in Germany, Audi isn’t doing that great as deliveries went down by a whopping 27 percent to 14,034 units in August.