Audi aims to get back into shape in China once the new A4 will be launched. The Ingolstadt-based premium marque hasn’t been doing so great lately in the world’s biggest car market as sales have been dwindling recently due to a slowing economy, tumbling stocks and also because of the anti-corruption drive. Audi will be trying to entice Chinese buyers with the all-new A4 which will be lighter and more fuel efficient than its predecessor.
China is an important market for Audi in the company’s battle with BMW and Mercedes-Benz for the luxury sales crown which they want to grab by the end of the decade. The A4 is Audi’s core model as last year it made up a fifth of the company’s global sales and now research firm IHS Automotive says the new one will struggle in China despite being significantly better than the model it replaces.
Audi’s sales in China dropped by 5.8% in June after a 1.6% decrease back in May which was in fact the company’s first decrease since February 2013. Audi has high hopes the new A4 will bring customers back into the dealerships once the compact sedan & wagon will go on sale in China sometime in 2016, following its European launch later this year.