Yesterday, we spoke about how Audi and Porsche were basically keeping the Volkswagen Group afloat, as both brands have seen fantastic success since Dieselgate. Well, Audi’s sales figures are tremendous for the first half of this year, despite having the challenging environment of the diesel scandal and negative stigma surrounding the entire VW Group.
Since the start of 2016, Audi Group has delivered more than 950,000 vehicles worldwide, which has created a whopping €30.1 billion in revenue. That equates to €2.7 billion in operating profit, an 8.8 percent operating return. “Despite challenging conditions, we demonstrated the strength of our business operations in the first half of the year,” stated Rupert Stadler, Chairman of the Board of Management of AUDI AG. “We are building on our strong core business and develop new business areas that megatrends such as digitization open to us. We are investing in sustainable products and developing answers for the questions of urban mobility.”
The Ingolstadt-based brand has actually seen growth this year over last in the same January-June time span. In fact, over the first sixth months of 2016, Audi has seen a 5.6 percent growth in sales over the first six months of 2015. This means that not only is Audi doing well in the face of a massive diesel scandal, but it’s actually doing better than every before. Much of this success has come by the way of the brand-new Audi A4 and Q7 models, which are leading their respective fields in many respects.
The Audi Group’s revenue for the first six months increased to €30,134 million (2015: €29,784 million). Operating profit excluding special items amounted to €2,666 million (2015: €2,914 million), representing an operating return on sales of 8.8 percent (2015: 9.8 percent). The decrease compared with the prior-year period is partially due to high levels of advance expenditure, as well as currency effects. The company is putting its new plant in Mexico into operation in the second half of the year.
Typically, when a automaker sees such scandal as brands under the Volkswagen Group have seen, they tend to do far worse than usual. However, the Four Rings have proven that it is a brand the customers want and it’s doing it by providing outstanding automobiles, new technologies and even advanced alternative powertrains. Not only is Audi doing well, though, but it’s expanding.
The four-ringed brand will be opening a production plant in Mexico and will even be launching a suite of new vehicles by 2020. By the end of the decade, Audi will have launched its new A8, A6, a new variant of the R8, a Q8 SUV, the Q6 e-tron fully-electric SUV and two other electric/hybrid vehicles. So the Audi brand is flourishing, despite what people may have thought. This just goes to show the strength of the Audi brand and all the people who are dedicated to bringing the best premium vehicles money can buy.