Over the past few years, Audi’s Singleframe grille has been growing and growing and growing. Current Audis have grilles large enough to inhale small deer. However, it seems as if that trend is going to stop, at least soon, as Audi says its grilles are going to stop growing any larger.
According to Audi’s exterior design boss Andreas Mindt, who recently spoke to Car Throttle, claims that the current automotive trend of growing grilles is going to stop. “It’s not the big mouth anymore,” Mindt said “It’s not growing growing growing, it’s not like this”.
Mindt says that Audi is playing around with the actual design of the grille, to make it look larger or smaller depending on what the designers want, without actually making it huge. One idea is to use color to change how big or small the grille looks. “When you paint the frame black, it looks bigger. When you paint the frame body colour, it looks smaller…there are a lot of things you can do architecture-wise to change that and we have a lot of good ideas for that,” he said.
Another way of affecting the look of the grille size has to do with the border of it. “Maybe the border between grille and no grille will meld together – the frame is not like a border any more. Just think about what you can do in the future to make it meld together,” Mindy added.
There’s also the fact that electrification is becoming more and more common. Electric cars don’t need massive grilles, with most of them not using front grilles at all. The Audi e-tron GT does have a front grille, as it has a lot of battery cooling tech, but it’s a much smaller functional grille than most of the brand’s other cars.
So it seems as if a lot of enthusiasts will get their wish for the brand’s grilles to stop growing. Rejoice.