The first three months of the year proved to be very productive for Volkswagen’s premium brand Audi as the Ingolstadt-based automaker significantly increased its sales. They posted a huge 11.4 percent global sales increase compared to the same period of last year. Moreover, Audi says this was actually the best first quarter in the firm’s existence, managing to deliver 412,846 cars.
These Audi global sales generated a 12,951 million euro revenue which is 10.4 percent higher compared to January-March 2013. The operating profit stands at 1,314 million euros with a 10.1 percent operating return on sales which is higher than the company’s 8-10 percent target so Audi is proving to be one of the most profitable brands within the Volkswagen Group.
The trend should continue in the following months taking into account Audi is planning no less than 17 new models for 2014, with one of the most important members being the third generation TT which should prove to be a blockbuster hit for the German marque. Audi is also paying a lot of attention to the Chinese market where they will start producing the A6 L e-tron in the months to come. They also have other green models such as the A3 g-tron and are currently cooking up a production of the R8 e-tron.