Audi faces problems in buying Q2 and Q4 names from FCA

UK media has managed to find out Audi is having problems in purchasing the rights to use the Q2 and Q4 names. The monikers currently belong to Fiat Chrysler Automobiles (FCA) and are used to denote whether a particular model has a two-wheel drive layout or a four-wheel drive arrangement. Initially, the names were used by Alfa Romeo but now they are applied onto Maserati’s Ghibli and Quattroporte model.

As most of you know, Audi is working on adding yet more crossover and they want two of them to be named Q2 and Q4. However, FCA CEO Sergio Marchionne doesn’t want to sell the rights to these two names because he doesn’t like Volkswagen chairman Ferdinand Piech and that’s why he will not give up the rights on those two monikers that easily.

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With the Q2 and Q4 names, Audi wants to add sportier crossover derivatives of the Q1 and Q3, respectively but ultimately they might have to think of other names if Fiat Chrysler Automobiles will decide to keep the nameplates to themselves.

It will be interesting to see whether Marchionne will change his made and if not, we are curious to find out the alternatives picked by Audi to the Q2 and Q4 names.

via Car Magazine

Adrian Padeanu

Long-time fan of the fabled Four Rings.