Audi has just recently extended its partnership with the Berlin International Film Festival to 2017. Audi will provide a shuttle service for the event, employing over 300 vehicles with many of them being plug-in hybrid SUVs.
“The Berlinale is progressive, open, and close to the public – this is a perfect fit with Audi and our activities in the capital city. This is why we are extending our contract as principal partner to the Berlinale.”Said Wayne Griffiths, Head of German Sales for Audi AG, who explained his vision for the continued development of the partnership. “To us, being a partner also means contributing to the success of the Berlin International Film Festival through new ideas. We therefore also want to continue developing formats in the future like the Berlinale Open House and the Audi Short Film Award.”
Festival director, Dieter Kosslick, will be driving an Audi Q7 e-tron TDI to his various appointments during the current season. “I am delighted we have been able to keep Audi on for an additional year. Audi has proven to be a deeply committed and strong partner. We prize this creativity and the desire for continued development on the part of Audi,” Dieter Kosslick said. Audi will also again be presenting the Audi Short Film Award, which it started doing at the 2015 Berlin Film Festival.