Audi exclusive program launched in South Africa

The Audi exclusive program is now available in South Africa and allows customers to further individualize their cars according to their tastes. No less than 170 paint schemes are available, including matte ones and virtually any hue you can think of. Clients can choose from a pre-configured package or create the personalization program themselves to create an Audi that stands out from the rest of the crowd.

Audi says they are now offering the most in-depth levels of customization in South Africa’s premium segment through the firm’s “Vorsprung approach to customization.” Some examples of goodies offered include a cooler box, reading lights at the back and a folding tray table – all for the flagship A8 model. Lesser models can also receive Beaufort aluminum/wood trim which mixes up black wood with aluminum to create a special look.

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The Audi exclusive program is available for all of the firm’s models, ranging from the A1 to the A8 and even the R8. The “Black” kit as its name suggest brings a black look for the front grille, window surrounds and alloy wheels and can be had for the A1, A3, A4, A5 and Q5. There’s also “Line” for A4, A5 and Q5 which boasts interior upgrades like bespoke leather upholstery in various colors with contrast stitching and special door sill trims featuring the firm’s logo.

“Open” is destined for the cabrio versions of the A5, S5, RS5 and R8 and provides virtually any type of cabin color, along with several shades for the leather upholstery. Lastly, “Bespoke” offers all the customization options possible, featuring the full palette of designs, colors, badges, floor mats, roof lining and many others. It can be had for the A6, S6, A7, S7, A8, S8, RS and R models.

Adrian Padeanu

Long-time fan of the fabled Four Rings.