The BrandZ Top 100 Most Valuable Global Brands study was released today by reputable market researcher Millward Brown through its Optimor division. This is more than just a simple survey as the study is the result of measures of brand equity based on more than two million interviews from all over the world using data sourced from Kantar Worldpanel and Bloomberg.
Audi earned the eight spot on the most valuable car brand list with a 7.1 billion dollar brand value, representing a significant 27 percent increase compared to 2013 but even so Audi is not in the top 100 global brands. Despite numerous recalls, Toyota still is on top with a 29.6 billion brand value, a 21 percent hike over last year. In second place comes BMW with 25.7 billion (+7 percent increase), followed by Honda with 14.1 billion (+14 percent jump).
In fifth place as most valuable car brand is Ford with a brand value of 11.8 billion dollar (a major 56 percent increase) while Nissan takes sixth place with 11.1 billion (+9 percent). Audi’s parent Volkswagen is only in seventh place with a brand value of 8.4 billion, 4 percent more than in 2013. After Audi on ninth place is Chevrolet with a 4.9 billion dollar value while the top ten ends with Hyundai which has a 4.6 billion dollar value, representing a 15 percent hike compared to 2013.
It is important to mention that Audi saw the largest increase among the German premium marques.