Virtual Reality tech is become increasingly popular. It was admittedly already popular but now, due to a global pandemic that’s keeping people locked in their homes, VR has become an escape; a way to virtually leave the house and interact with friends. The best part about VR escapism is the fact that you aren’t limited in where you can go. You can literally go anywhere. With Virtual Market 4, or V-Ket 4, you can visit a virtual Tokyo and see the Audi e-tron Sportback.
V-Ket 4 is a sort of virtual marketplace, in which users can visit a virtual Japan using VR glasses. Their avatars get imported into the world of up to 35 users each and they can interact with each other or with the certain vendors placed throughout the world. Among some of the vendors are Netflix, 7-Eleven and a stand featuring the Audi e-tron Sportback.
Essentially, what Audi has done is taken the “Audi Meteorite” — the brand’s cool looking display at Munich Airport — and virtually dropped it into Tokyo. There, digital users can see and explore the Audi e-tron Sportback. They can interact with it, open the doors and check it out.
If you interact with the e-tron Sportback in this virtual world, you’re given a virtual tour of the car and even a guided test drive around the Meteorite. Imagine it like a virtual car show, in which you can explore the car a bit but not actually drive it.
Along with the virtual Audi e-tron Sportback, there are forty five other brands that have virtual stands in this virtual world. There are also 1,400 different stores and an almost endless array of things to do and explore in this virtual world.
During these uncertain times, as we all face an unprecedented event for our time, it’s nice to see technology helping us to connect and interact with each other. It’s also nice to see Audi jumping in, even if it is just to show off its new car.