The Audi e-tron hasn’t been selling as well as the folks in Ingolstadt had hoped it would. However, it’s done better in Europe than in the ‘States, so the four-ringed brand has changed up some packages and trim levels to further increase sales in the UK.
Five trim levels are now offered on the Audi e-tron in the UK and they’re all named better than the trim levels here in the US. From entry-level to top-end, the trim levels are as follows: Tecknik, Sport, S-Line, Black Edition and Vorsprung. The latter two are all-new for 2021.
All models get 20″ wheels at a minimum, with some being upwards of 22″, adaptive air suspension, LED lights and the latest MMI system as-standard kit.
Interestingly, the Audi e-tron Sportback won’t be offered in the same trim levels. Instead, it only gets three and one of which is a limited-run only trim: S-Line, Vorsprung and the limited Launch Edition. Even more interesting is the fact that the Sportback won’t come with the entry-level powertrain, dubbed the e-tron ’50’. While the regular Audi e-tron will get both ’50’ and ’55’ powertrains, the Sportback will only get the latter with its WLTP-rated 247 miles of maximum range.
Furthermore, Audi has launched its own new charging service in the UK, originally named “e-tron Charging Service”, which gives subscribers an RFID card that works with eighteen different charging companies in the UK and Europe.
This comes hot on the heels of the Mercedes-Benz EQC launching in the UK, with starting price of £59,900, significantly less than the e-tron’s £71,000 starting price. Admittedly, the e-tron is bigger and more luxurious than the EQC and comes with more kit as-standard but it’s still quite a bit more money for not much more range. For Audi, an entry-level EV offering, something to undercut its less expensive rivals, is going to be necessary moving forward.