Audi e-tron Online Configurator goes live

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When Audi revealed the e-tron just a couple of days ago, reservations were already being taken. Prior to the unveiling, Audi had let some select existing customers and VIPs take reservations before the rest of the public but after the official reveal, the public had access. Since then, there have been many, many $1,000 reservations taken for the Audi e-tron, as it’s a car that many people seem to want. If you want one, you might be interested to know that the e-tron’s online configurator is now live at AudiUSA.com.

One of the biggest selling points for the new Audi e-tron is that it’s relatively cheap. While a starting price of $74,800 isn’t exactly chump change, it’s almost $10,000 less expensive than the rival Tesla Model X 75D, which before incentives costs $83,000. Plus, the e-tron is seriously well-equipped as-standard.

The base trim level is “Premium Plus”, so it already comes pretty loaded. Equipment such as heated and ventilated seats, Matrix LED headlights, top-view 3D camera and a Bang & Olufsen are all as-standard. Unfortunately, the only no-cost paint color is Brilliant Black. Still, every other paint option is $595, which is dirt cheap.

If you bump up to the “Prestige” trim, for $81,800, you get Audi’s advanced Drive Assistant Package, a Head-Up Display, Individual Counter seats with Valcona leather and massage function and soft close doors. Aside from the nicer seats, I honestly don’t see much of a reason to upgrade. The standard Premium Plus model is plenty well equipped for 99-percent of customers. Though, if you want upgraded wheels, you do have to splurge for Prestige trim.

So the Audi e-tron is a surprisingly good value, as it brings a ton of technology, an advanced electric powertrain, the fastest charging capabilities of any electric car and some really good looks and practicality, all for less money than its main rival. Hell, a fully-equipped Audi e-tron is less money than a base model Tesla Model X.