It’s still kind of off that the Audi e-tron is the first all-electric vehicle from the four-ringed brand. Before the e-tron’s launch in 2019, both of its main competitors, BMW and Mercedes-Benz, had already released at least one electric vehicle. Telsa had already made three, Chevy had already made two and Nissan was on its second-generation Leaf. So Audi is late to the party. However, its entrance was a surprisingly impressive one. Impressive enough to make Automobile Magazine’s All Star Contender list.
This new Audi e-tron is a great car. It’s no perfect; its range is too low, its price is too high, it’s not particularly fun to drive and it’s not as quick as its rivals; but overall it’s an excellent luxury car, one that just so happens to be all-electric.
Thanks to its incredible interior, comfortable ride, quiet cabin, excellent battery/range/charging technology and ease of use, Automobile felt that it warranted All Star Contender status.
In fact, the team at Automobile had about as high of praise as we’ve seen yet for the Audi e-tron. However, its lack of wow-factor or ground-breaking EV technology keep it from being a truly special car.
At being a luxury car, the e-tron is outstanding. However, at being an electric car, the e-tron is only okay. And in this era of electric cars, when car companies across the globe are developing their own, the e-tron needed to be more than just okay. It needed to change the game if it wanted to stand out among some of the greats. It’s still a good car but it doesn’t push the bar forward.
Having said that, the Audi e-tron is still just the brand’s first attempt and it already made Automobile’s All Star contender list. So the next car should be even better. Hell, maybe it even wins the whole contest.