Audi e-tron launch delayed after “Organizational Issues”

Those of you waiting impatiently for the launch of the upcoming Audi e-tron, the brand’s first ever fully BEV (Battery Electric Vehicle), you’re unfortunately going to have to wait even further. The Audi e-tron was set to launch on August 30, during an event at the brand’s Brussels plant where the e-tron is built. However, due to what Audi is calling “Organizational Issues”, the e-tron’s launch has been delayed.

The issues that Audi is talking about likely revolve around issue — Audi CEO Rupert Stadler being arrested. Stadler was arrested just one week ago, and his house was raided, over allegations of fraud. This happened after an investigation into Stadler’s knowledge of the brand’s now-infamous diesel emissions issues. It was a shocking turn of events, as Stadler had remained Audi’s rock, amidst the turmoil of the multi-year long diesel scandal.

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Now that Stadler has been arrested, there seems to be a bit of confusion and uncertainty at Audi. So until the four-ringed brand can get everything back on track, it must feel that launching an all-new product can wait.

It’s a shame, though, as the Audi e-tron is going to be a massive car for the brand. It’s going to be the car that launches Audi into the future of EVs and electric mobility. Plus, being a long-range electric SUV, it would also help Audi’s reputation, now that it wears the stain of dieselgate.¬†There’s been no word on when Audi will be launching the e-tron now but we know it won’t be on August 30.

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Set to compete with the upcoming BMW iX3 and Jaguar I-Pace, the Audi e-tron is a fully electric SUV with two electric motors, one at each axle, and a total range of almost 300 miles. It’s also capable of 0-60 mph in around 4.5 seconds, which is damn quick for an electric SUV. Unfortunately, we’re going to have to wait even longer until we can finally see it.

Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.