Audi e-tron GT to spark Audi Sport’s entry into Electrification

Audi Sport Boss Oliver Hoffman just recently spoke to Australia’s Motoring about the upcoming RS Q8 and the brand’s expansion. However, one of the other areas of expansion Hoffman spoke about was electrification. With electric vehicles becoming more popular, it only makes sense for Audi Sport to get more involved and the first car to spark its entry into electrification will be the Audi e-tron GT.

“We will launch our e-tron GT as a full electric car at the end of 2020 and we will electrify all our models in the next years.” he told Motoring.

Audi e-tron GT
Audi e-tron GT

But the Audi e-tron GT will only be the beginning. After that, the brand will increase its use of plug-in hybrid technology as well as expand into other EVs. According to Hoffman, “We will launch the mild hybrids very soon, we will launch the full-electric car [e-tron GT] end of 2020 and we will electrify our full range in the next years.”

The upcoming Audi e-tron GT will debut in 2020 and it will be the brand’s first bespoke car since the Audi R8. Most of Audi Sport’s cars are based off of standard Audi production cars. The only car to stand alone as a bespoke Audi Sport model was the R8. Until the e-tron GT debuts, that is.

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What’s interesting is that Hoffman seems to want to develop even more bespoke Audi Sport models. “We will have in the future a higher differentiation of the Audi Sport cars.” he said. “For us it is very important to develop a different car, a different exterior and interior design.” So we could seem a few more unique sports cars to come from Audi’s performance brand in the near future. We won’t complain about more R8s and e-tron GTs, that’s for sure.

Audi e-tron GT

It’s also refreshing to see Audi Sport really commit to electrification. BMW M has already stated that it will roll into electrification gradually, as it feels is needed. AMG hasn’t yet committed to a hybrid performance car either. However, Audi Sport not only a pure BEV (Battery Electric Vehicle) in the works but it’s already planning more.

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[Source: Motoring]
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.