Audi Desperately Needs More Interior Color Options

I’m quite the nerd, especially when it comes to cars. So I like to go on car builders and customize cars that I can’t afford, dreaming about a day when (if) I can. Naturally, one of the cars I like to build the most is the new Audi RS6 Avant. Not only is it an incredibly exciting car but it’s also the first time the RS6 Avant has ever been available on a North American online builder. So I love to get on an build them.


However, every time I go online and build an Audi, not just the RS6 Avant but any Audi, I’m always disappointed with its interior options. There’s always the same three — black, brown and gray — with the occasional beige thrown in. Every once in awhile, there’s a red option, too, but that’s seldom the case.

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The lack of color options for most Audi interiors is truly disappointing for several reasons. One of which is the fact that Audi makes excellent interiors. They’re always lovely, with superb built quality, excellent ergonomics and some of the best tech in the business. So its great cabins are limited by their lack of colors, which feels like a shame.


Another reason is the fact that Audi does offer some really great exterior colors. For almost every Audi model, there’s a suite of exterior paint colors and at least a few interesting ones. Even the stately Audi A8 can be had in a metallic red and a really vibrant blue, which is nice. But almost all Audis have some great shades of blue, red and even green, which is lovely. Even lesser Audi models, like the standard A5 and TT come with some awesome colors, like District Green and Pulse Orange, respectively. So to have great exterior colors but bland interior colors is a bit lame.

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Lastly, Audi is a premium brand, meant for customers with deeper than average pockets and an appetite for finer things. There’s nothing finer, nothing more premium, than choice. The ability to choose is the most luxurious thing¬† automakers can offer their customers. So the lack of choice in Audi’s cabins is a bit un-premium.


Admittedly, some cars do have quite a bit of choice, such as the Audi A8, which even has different material options, like Valcona leather. But even still, most of the colors are similar and there are only two leather types in a nearly $100,000 car. Plus, lesser models lack any such choice.

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For a brand like Audi, that makes such wonderfully built cars, it’s a bit of a shame that there aren’t as many interior color options to go with its great interiors. Hopefully, more come in the near future.


CategoriesA5 A8 Editorial TT
Nico DeMattia

I've been in love with cars since I was a kid, specifically German cars. Now I get to drive them talk about them on the internet.